The KISSmetrics logo is simplistic in style consisting of only five solid shapes, four which have the appearance of a bar graph representing the analytical nature of the brand. The solid shape surrounding the bars is a border of a heart symbol rotated left on it's side, representing the keep it simple nature of our company's mantra. It also represents our nature of being helpful, personal and friendly, something we strive for every day.
The correct guideline of displaying the KISSmetrics name is to format KISS in uppercase and metrics in lowercase. The name is always one word and KISS is never unabridged to Keep it simple, Stupid.
Although the original phrase was keep it simple, Stupid, we much prefer other variations, primarily keep it simple software.
Correct way to format KISSmetrics:
Incorrect way to write KISSmetrics:
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