Posted on January 15 / 3 Comments
By now, you’ve probably heard of Facebook Connect… The main advantage of leveraging Facebook Connect is that it is a good way to increase your traffic and engagement.
Whether you have already leveraged it or not, here are 41 resources that will help you on your way.
Welcome to the KISSmetrics blog. We write about how to use metrics to improve online businesses. Don't forget to sign up for email updates , subscribe via RSS and follow us on Twitter.
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Posted on August 17 / 15 Comments
Red and green; society & nature have wired these two colors so deeply into our subconsciousness that no other two colors share such a connection of opposing meanings as these two.
One of the most obvious examples of this connection is a color code used worldwide in standard traffic lights. We all know what these colors mean and we know how to react to them. However, the connection and meaning is not always as clearly defined as a set of traffic lights.
In this post we will explore the evolution of red and green in today’s web and best practices of their use.
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Posted on July 8 / 5 Comments
Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here are a few things you can learn about your site and your competition through public data:
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Posted on June 10 / 9 Comments
Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic.
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Posted on May 25 / 8 Comments
Most the websites on the web aren’t social networks, but that doesn’t mean you can’t learn from them. Whether you have an ecommerce website or a lead generation website, you can learn a thing or two from social networks. Here are some things I have learned from social sites:
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Posted on April 30 / 9 Comments
Pageviews, bounce rates, time on website, and geographic location are great stats to track, in fact you probably already are tracking them. Most analytics solutions track these things and as well as a dozen more stats right out of the box. But if you want actionable data that will help you improve your ecommerce sales, here are 5 things that you have to track:
Learning Search
Unless you are only selling a handful of products, you have a search box on your ecommerce website. Users tend to use the search feature on a lot of websites because it helps them find what they are looking for, a lot faster. Right? In most cases yes, but if you aren’t tracking your search results, you will not know. Here are some things to track:
- What queries people are searching for?
- Are users clicking on the results or are they not finding what they are looking for?
- Which results are the users clicking on? If they tend to not click on the first few results, then your results need to be reorganized.
Luckily you don’t have to build a solution to do this for you. There are already software programs like SLI Systems that do all of this so you don’t have to manually adjust your search results.
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Posted on March 9 / 6 Comments
Using web analytics sometimes feels like trying to sip from a firehose. There’s so much potentially useful information that it’s tough to decide what you will actually do with it all. At that point, confusion sets in and you are really no better off than if you had no information at all. Presumably this is not what you bargained for when you got into analytics, and these 5 tips will simplify the process for you.
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Posted on March 3 / 5 Comments
“Test, test test!”
It’s the unglamorous advice that no one wants to hear–except the few people who actually do it and seize the fistfuls of cash that lazier advertisers are leaving on the table. Let there be no doubt–sustained, serious testing is what separates the men from the boys in Google AdWords. It is what allows you to move beyond the theories and promises of e-books and instructional PDFs and see the reality of your actual, unique PPC campaigns. It is what guides you in making profitable tweaks and changes. But be careful! If you make any of these 5 mistakes, your test results could be inaccurate and lead you on a wild goose chase away from profitability!
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Posted on February 27 / 12 Comments
Google Website Optimizer is a free tool that allows you to run various tests on your web products including A/B and Multivariate tests.
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Posted on February 12 / 13 Comments
There is perhaps no greater web annoyance than a poorly constructed form. Whether they’re clumsy, picky, or just plain confusing, too many forms make submitting data a cumbersome chore. The worst forms transcend mere annoyance and actually drive users crazy (or drive them away alltogether.) The sorry state of web forms need not and should not continue, however, it all begins with knowing why so many are so bad in the first place. Here are 7 form tactics to purge from your website ASAP:
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